The Thirst Is Real

We’ve reached the point where meteorologists and weather scientists can play an active role in commerce. Weather FX has aligned itself as an influencer in climate data marketing; the new spin-off of The Weather Company has ambitions toward advertising on non-weather related platforms and channels for services that are tied to temperature and other climate factors.

The latest initiative from Weather FX has do to with the science behind increased beer sales and higher temperatures. According to Adweek:

WeatherFX data will be utilized by the new Jacob Leinenkugel Brewing Company in a partnership with The Weather Company. Desktop and mobile ads will use local conditions to make suggestions on weather-appropriate activities in the area—and give hints on when the best temperature to sip on a Leinie’s Summer Shandy might be.

People tend to drink when the weather’s nice out. This is no secret to anyone that has ever enjoyed a beer garden. That being said, perhaps the potential for this partnership might be able to reveal which specific beers and brands are being sold according to the weather or the week.

(via Adweek)